{"id":355,"date":"2017-11-15T22:04:53","date_gmt":"2017-11-15T22:04:53","guid":{"rendered":"http:\/\/proton-classic.dev\/?post_type=portfolio&#038;p=355"},"modified":"2025-11-06T20:51:21","modified_gmt":"2025-11-06T20:51:21","slug":"growing-food","status":"publish","type":"portfolio","link":"https:\/\/jamieslomski.com\/?portfolio=growing-food","title":{"rendered":"Chucky Series Campaign"},"content":{"rendered":"\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-bbee1c74a6dd392d6248862235e8cafd\">Campaign Branding &amp; Design <\/p>\n\n\n<p>Chucky is the first television version of the beloved horror icon \u2018Chucky\u2019. The campaign focused on a combination of his horror roots and his pop culture status. The visuals were bright, hinging on the yellow \u2018God Guys\u2019 box color. One variation of the key art highlighted the cast with a hint of Chucky and his classic knife. The other nodded to a high school, the new location of his terror rampage. The school version juxtaposed the \u2018good guy\u2019 friendly side of Chucky with typography written in blood across the lockers. In both cases, we wanted to acknowledge the impending danger of this killer doll without hitting it head on. The campaign included OOH billboards, a digital media buy, digital platform assets, Comic Con placement, social units and on-air promos.<\/p>\n<p>SVP Creative: Jeff Blackman<br \/>VP Creative: Mike Derienzo<br \/>VP Design: Calvin Chu<br \/>Creative Director Design: Jamie Slomski<br \/>Creative Director: Rachael Zeolla<br \/>Sr. Designer: Gary Claire<br \/>Sr. Designer: Kit Lam<br \/>Photographer: Brendon Meadows<br \/>Design Studio: LA Associates &amp; Refinery<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"627\" src=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v01-1024x627.jpg\" alt=\"\" class=\"wp-image-852\" srcset=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v01-1024x627.jpg 1024w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v01-300x184.jpg 300w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v01-768x470.jpg 768w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v01-1536x940.jpg 1536w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v01-2048x1253.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v05-1024x771.jpg\" alt=\"\" class=\"wp-image-859\" srcset=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v05-1024x771.jpg 1024w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v05-300x226.jpg 300w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v05-768x578.jpg 768w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v05.jpg 1257w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"771\" src=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v04-1024x771.jpg\" alt=\"\" class=\"wp-image-861\" srcset=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v04-1024x771.jpg 1024w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v04-300x226.jpg 300w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v04-768x578.jpg 768w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v04.jpg 1257w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"642\" src=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v06-1024x642.jpg\" alt=\"\" class=\"wp-image-863\" srcset=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v06-1024x642.jpg 1024w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v06-300x188.jpg 300w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v06-768x482.jpg 768w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v06.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"645\" src=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v07-1024x645.jpg\" alt=\"\" class=\"wp-image-864\" srcset=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v07-1024x645.jpg 1024w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v07-300x189.jpg 300w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v07-768x484.jpg 768w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v07.jpg 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"848\" src=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v09-1024x848.jpg\" alt=\"\" class=\"wp-image-867\" srcset=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v09-1024x848.jpg 1024w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v09-300x248.jpg 300w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v09-768x636.jpg 768w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v09-1536x1272.jpg 1536w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/00_CHUCKY_v09.jpg 1854w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Campaign Branding &amp; Design Chucky is the first television version of the beloved horror icon \u2018Chucky\u2019. The campaign focused on a combination of his horror roots and his pop culture status. The visuals were bright, hinging on the yellow \u2018God Guys\u2019 box color. One variation of the key art highlighted the cast with a hint [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":849,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[26,27,30,29],"class_list":["post-355","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-animation","portfolio_category-art-work","portfolio_category-digital","portfolio_category-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/portfolio\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=355"}],"version-history":[{"count":10,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/portfolio\/355\/revisions"}],"predecessor-version":[{"id":1103,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/portfolio\/355\/revisions\/1103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/media\/849"}],"wp:attachment":[{"href":"https:\/\/jamieslomski.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=355"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}