{"id":337,"date":"2017-11-15T22:03:00","date_gmt":"2017-11-15T22:03:00","guid":{"rendered":"http:\/\/proton-classic.dev\/?post_type=portfolio&#038;p=337"},"modified":"2025-11-13T17:45:16","modified_gmt":"2025-11-13T17:45:16","slug":"orange","status":"publish","type":"portfolio","link":"https:\/\/jamieslomski.com\/?portfolio=orange","title":{"rendered":"Punk Rock Gala Campaign"},"content":{"rendered":"\n<p class=\"has-cyan-bluish-gray-color has-text-color has-link-color wp-elements-56c3a55e8e7eec3fb3ac55951415a265\">Campaign Branding &amp; Design<\/p>\n\n\n<p>The goal was to capture the kinetic, disruptive vibe true to the era. We leaned into punk\u2019s raw mixed-media aesthetic, layering chaotic typography, with hero iconography including safety pins, boots, zippers, spiked collars, and padlocked chains. The clash of typefaces doubled as a functional device, letting us pack in heavy info while keeping the energy alive. The campaign spanned everything from social units and web takeovers to mags, OOH, in-theater ads, and in-event step &amp; repeats.\u00a0<\/p>\n<p>About the event:<br \/>Studio Cafe: PUNK ROCK serves as an important fundraiser, with proceeds supporting Pelham Art Center&#8217;s mission of providing community access to and engagement with the arts. This &#8220;art house party&#8221; features art, music, food, dancing, an auction, and a raffle, and is designed to support the center&#8217;s free public programs, scholarships, and public art initiatives. Information on attending or supporting Studio Cafe, including ticket purchases and sponsorships, can be found on the Pelham Art Center&#8217;s website.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_A_v01-1024x576.jpg\" alt=\"\" class=\"wp-image-1075\" srcset=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_A_v01-1024x576.jpg 1024w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_A_v01-300x169.jpg 300w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_A_v01-768x432.jpg 768w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_A_v01-1536x864.jpg 1536w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_A_v01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure 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src=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_C_v01-1024x576.jpg\" alt=\"\" class=\"wp-image-1079\" srcset=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_C_v01-1024x576.jpg 1024w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_C_v01-300x169.jpg 300w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_C_v01-768x432.jpg 768w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_C_v01-1536x864.jpg 1536w, https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_C_v01.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/jamieslomski.com\/wp-content\/uploads\/2017\/11\/SC_PR_CASESTUDY_D_v01-1024x576.jpg\" alt=\"\" class=\"wp-image-1080\" 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We leaned into punk\u2019s raw mixed-media aesthetic, layering chaotic typography, with hero iconography including safety pins, boots, zippers, spiked collars, and padlocked chains. The clash of typefaces doubled as a functional device, letting us pack in heavy info [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1077,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"portfolio_category":[30,29,28],"class_list":["post-337","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-digital","portfolio_category-design","portfolio_category-creative"],"acf":[],"_links":{"self":[{"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/portfolio\/337","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=337"}],"version-history":[{"count":5,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/portfolio\/337\/revisions"}],"predecessor-version":[{"id":1107,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/portfolio\/337\/revisions\/1107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=\/wp\/v2\/media\/1077"}],"wp:attachment":[{"href":"https:\/\/jamieslomski.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=337"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/jamieslomski.com\/index.php?rest_route=%2Fwp%2Fv2%2Fportfolio_category&post=337"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}