Punk Rock Gala Campaign

Campaign Branding & Design

The goal was to capture the kinetic, disruptive vibe true to the era. We leaned into punk’s raw mixed-media aesthetic, layering chaotic typography, with hero iconography including safety pins, boots, zippers, spiked collars, and padlocked chains. The clash of typefaces doubled as a functional device, letting us pack in heavy info while keeping the energy alive. The campaign spanned everything from social units and web takeovers to mags, OOH, in-theater ads, and in-event step & repeats. 

About the event:
Studio Cafe: PUNK ROCK serves as an important fundraiser, with proceeds supporting Pelham Art Center’s mission of providing community access to and engagement with the arts. This “art house party” features art, music, food, dancing, an auction, and a raffle, and is designed to support the center’s free public programs, scholarships, and public art initiatives. Information on attending or supporting Studio Cafe, including ticket purchases and sponsorships, can be found on the Pelham Art Center’s website.